Concepts&Processes - Academic Writing&IT Skills

The objective of today’s exercise was to create a poster based on memory and to understand to some extent how to use the Adobe suite software Photoshop, Illustrator and InDesign. I am actually fairly good at using these three pieces of software because my mum is a Graphic Designer and she has taught me how to use them from a young age. I did actually learn some things that I didn’t previously know which was really interesting because it showed me quicker and more effective ways of doing things. We started by using Illustrator and experimented with the “Pen” tool, we created random shapes and manipulated the colour, then we moved onto using the “ARC” tool to create a pathway for our text to sit on, we then selected the “Type On A Path Tool” and manipulated the thickness and style of the typeface. We then took manipulation of our text a step further and created our own font by creating outlines around each individual letter. I based my poster on a festival that I attended in the summer so decided to create my text in context to the festivals logo.Next we started to use Photoshop and we had to create an image to support our text, I decided to use an image form the festival. I decided that the step-by-step guide to creating this poster was too basic and I wouldn’t achieve the result I was looking for, so I resolved this issue by going back into illustrator and creating a bolder text to incorporate with my image. When I had finished adjusting my text I combined the two into Photoshop and filled the text with the photo. I think it looked quite interesting to have fragments of imagery mapped out by the text I had created.Finally we had to add in some text to inform the audience with the message we were trying to convey, I decided to add in the line-up of the festival, I designed it so that the text was in line with the imagery.

(Progress of Ideas, Author's Own)

Above shows the progress of my ideas, it started off with me drawing the squiggles in illustrator using the "Pen" tool and using 4 different shades of green. I then added my text using the "ARC" tool and the "Type on a Path" tool and found it quite interesting and intriguing when i highlighted the text. I reverted from using these two ideas and decided to use shades of blue to represent the sea, sun and swimming pools but thought I'd display the thought process and design processes made. I then realised it that it would be sensible to gain inspiration from the original designs of the festival logos or colour-ways the designers used. I came across the festival wrist band and the logo, this is when i started designing based on colour schemes and patterns. When i included a picture in my poster i realised that it started to really come together and stood out with aesthetics.