Promotion-Burberry

Personal Promotional Work:

An idea i came up with to promote the fashion show was to hold an event at all the prestigious department stores in all the major fashion cities such as Paris, Milan, London, NewYork & Japan… The event would be open to the public but published on fashion blogs in advance for fashion students/bloggers to attend. The event will consist of people being able to design there own postcard using a range of pre-designed stamps based on the Burberry AW14 collection. It is a free event allowing people from any background to participate, we purposely made an event that created no language barriers so every could have involvement and we would receive as much publicity and promotion as possible. The postcard would have some details of the BurberryAW'14 fashion show and can be sent to any one any where free of charge on behalf of Burberry, following in many fashion blog posts (promoting the event more). Here are some of the stamps that i designed for the event:

 "Author's own, Stamp designs"

 "Author's own, Coin elongating designs"

At the event people will also be able to donate to Burberry's ongoing charity The Burberry Foundation, it was established in 2008, and is an organisation dedicated to helping young creatives with little financial stability follow their dreams and fulfil potential through the power of their creativity. The Foundation works to help young people gain confidence, build connections in their communities, and grasp opportunities to succeed. Donations will be taken through the process of an coin elongating machine, people will be asked to make a donation to the fund and in return they will get a unique engraved coin with a Burberry design imprinted into it, that will entitle people to receive a free drink at the fashion show. I have also designed some prints that can be embossed onto the coins [see above]

 "Author's own, Ticket/Wristband in action"

As a team we decided it was a good idea to involve fashion students and bloggers, so, at the event we chose to put a maximum of 70 tickets on sale for £30 for anyone to purchase. As well as this we decided to send VIP invitations to celebrities [see below] and to major press companies, this ensures full promotional benefits:

 "Author's own, VIP chatterbox invite in action"

Working with Sophie [a girl in my group] we came up with a list of people that we would like to have on our front row, we decided to identify people who had some connection with the brand and people who were hot in the news at this current time. To help us select people as possible front row candidates we researched people who had previously been on the front row of Burberry Fashion shows…

 "Author's own, images of front row guest taken from google images"

For women we have:

Kate Moss: The british featured model who modelled for Burberry's Spring/Summer 2007 Campaign. 

Rita Ora: Voted best dressed 2013 and is close friends with the current face of Burberry Cara Delevingne 

Victoria Beckham: Owns her own fashion label and the Burberry Spring/Summer 2013 Campaign features 10-year-old Romeo Beckham, who is Victoria’s son.

Sienna Miller: The new face for the 2013 Burberry campaign, is also one of the best dressed celebs of 2013.

Emma Watson: Featured in the Burberry Spring/Summer 2010 Campaign, and is also voted one of the best dressed celebs.

Alexa Chung: Editor of Vogue magazine, previously invited to Burberry shows as researched

For men we have: 

Justin Timberlake: Often seen wearing Burberry and voted one of the best dressed male celebs of 2013.

George Craig: Featured in the Burberry Spring/Summer 2010 Campaign was also involved in the Burberry eyewear campaign in 2012. 

Tinie Tempah: Voted one of the best dressed males of 2013, appears front row at a number of Burberry Shows, performed in a Burberry coat at the opening ceremony of the Olympic games.

Eddie Redmayne: Featuring british actor who models in the Burberry Spring/Summer 2012 Campaign

I have also recently started up a locations blog that i can refer back to whenever i have a project similar to this, you can click here to view some of the locations i thought would be useful for this editorial shoot. I was looking for fairly plain [white], yet run down, stripped back, abandoned and decayed backdrops to present a pristine looking model with swerve looking clothes against creating a strong contrast.  

 "Author's own, Stage design"

                                                                                                                      CatWalk Ideas: 

Catwalk View 1 -

Print made by design team is used 

as a projection on the 

backdrop of the catwalk

Catwalk View 2 -  

Catwalk is made from 

white floor boards.

Catwalk View 3 - 

We will have a rotating

 slide show on the 

neighbouring projection

 boards from our 

photoshoot

Catwalk View 4 - 

Petals designed by 

Sophie will fall at 

the finale of the show. 

 "Author's own, Promotional photo booth idea"

Another idea i came up with was to have a Photo Booth at the event where a white board will be held up in each photo with the tag #BurberryBooth on,
anyone can take a photo of them selves but they are required to @ their twitter names with a white board marker. The aim of this medium was to promote the brand and fashion show even further by encouraging as many people [celebrities] to link the photos to their world-wide-accessed twitter accounts. The photos can be reflective of the brand or simply just fun, energetic and reflective of personalities  anything that encourages an interest in the new collection...

I also designed a gift bag that every guest will receive at the end of the show. The range of items that are included in the gift bag are promotional Burberry sweets, perfume from the new travel collection - Voyage - Burberry hand cream, and a memory stick with the travel print on it, the picture below shows these items along with one of the stamps from the event and a swing tag that will be attached to all garments…  

 "Author's own, Promotional package"