Below is an example of a basic magazine spread that I created. The images produced was from an internal photo shoot that I created at UNI, I used basic equipment such as lighting and a light meter, the backdrop was a simple black wall accompanied by some handy colour coordinated flooring. I feel that the garment has been modelled flawlessly, every interesting detail has been captured and promoted perfectly and each shot captures something completely different, showing off the garment as much as possible. I feel that the plain background really emphasises the detailing in the garment, drawing all attention to it, and the vibrant red colour of the models hair gives the shoot that bit of edge that i needed when photographing an all black piece.
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| (Studio shoot for an editorial promoting garment, Author's Own) |
I do feel that there is slight fault in this shoot, although it was purely experimental and I feel I have actually obtained some beautiful shots, I feel that the garment potentially has a lot more character. To me it portrays an interesting almost punk-like appearance, and I thought it would be best to consider and explore multiple outcomes for this particular shoot, and see if I could bring the garment to life. I decided to compose another shoot, and take into account what the garment means to me and what it makes me think of when I look at it and I also thought about hair, makeup and surrounding to complete the look.
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I started off by choosing a location for my shoot, this was a block of flats just off of Hackney road, they are spacious and somewhat rundown. This was a perfect location for my shoot, not too contrived, enhancing a realistic feel to the imagery. I feel that shoots used for promoting should be as natural as possible, this way people can relate closely to what you are trying to promote/sell… In my case I am promoting a tailored, cropped, punk waistcoat, so I felt that a 60's rebellious mod-like feel would work well with this theme… |
After composing the shoot and looking through previous final outcomes throughout my portfolio, I noticed that I had a lot of basic layout, unedited editorial shoots. After some thought and trouble editing down the images I decided to create a magazine story editorial which would allow me to use multiple images with no specific structure. I then came to the conclusion that this shoot could work well with quirky filters added to the imagery and because I wanted to maintain a touch of feminine nature to the outcome, I came up with the title "Pretty in Punk". After coming up with the title I began to flick through independent magazines to get inspiration for my layout etc… I came across the magazine "Material Girl - My Luxury Diary", it is a quality, Austrian fashion magazine with beautiful metallic covers. I found some inspiration for the editing of my shoot and some interesting page layouts, I started to edit the photographs, each with a unique pink-toned light burst filter.
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