l have kick started my project by looking through collected newspaper clippings and saved tickets/programmes and putting them together in an aesthetically pleasing way. I started off this way because I was unclear where I wanted to actually start, creating something visual pleasing can often influence ideas. When looking at the collages I made from the clippings its obvious at first glance that the fashion and digital graphics used are very different from what we have today. Advertisements of fights are very basic, using only black and red ink and showing stereotypical aggressive portrayals of both fighters. Advertisements today are a lot bolder, with the amazing technology that is available to us we are able to create emotive pieces of art work. An example shown on the right experiments with interesting typography to create a fitting atmosphere, whereas the examples on the left show simplistic boxy typography. Another difference lies in the imagery used, in the poster for Mayweather and Pacquiao there is an electric storm or or star exploding behind both of they're perfectly molded bodies. Again the 80's references just keep it simple due to the lack of technology. I think its good to look at the different generation of design aspects because the recourse could definitely inspire future work of mine throughout this subject area.
Creating collages out of the old newspaper clippings did seem pointless at first, and I felt I was wasting my time trying to fill my sketch book with work. Although at first it seemed pointless it has fueled ideas of my own based on styling, typography, layout, photography style and headings or slogans that could help create names for pieces I will create. Whilst putting the copies of the clippings into one aesthetically pleasing document on photoshop I accidentally set the transparency of one of the images to 50% and I really liked the results that this produced. The text and imagery combined worked really we together. Although its nothing worth presenting, this accidental outcome has helped me to think outside the box, and plan for future work.
 |
| (Authors Own, Collected Imagery Scanned in) |
I then created a general mood board surrounding the area of boxing, including fashion imagery, documentary style photography, tickets, newspaper clippings etc… I thought that by starting with a very broad understanding of the sport I could then begin to branch off into more specific, personal aspects and transform it into something creative. After gathering imagery I started to look at the more personal elements of my project - Family. My family have a strong link with the sport, and much memorabilia has been collected over the years. My Aunties ex-husband was the European Heavyweight Champion of the 1980's - John L Gardner - which has left me with loads of amazing primary sources that will help me to produce some really strong work in the coming weeks.2ndMarch2014
 |
| (Authors Own, Collage of Imagery found on google and personal collection) |
When creating the mood board, something that really fascinated me was the obvious change in fashion. Most of my images are from the 1980's or the current 2014 period, and the drastic transformation from simplistic to glitzy and contrived sportswear is very obvious. It seems that in the 1980's things were fairly plain with iconically "masculine" / "manly" colours [Red, Blue, Black] whereas now, things seem to have derived from this idea of masculinity and moved onto the idea of fame and glamour. Below shows a series of trend reports that I created that compare the fashion of boxing in the 80's to the fashions of today. To me the results are very different and the contrast is apparent in many mediums, from materials used, fit of sportswear, colour etc…
 |
| (Authors Own, Trend Report) |
To begin with I compared the trends and fashion of the two well known boxers George Groves [2014] and Muhammad Ali [1980]. This comparison is not obvious at first, the colours remain fairly simple in both, sticking to classic blue and red, but there are really important differences in the fabrication of the sportswear. When looking at the length of the shorts it is apparent that in the 80's the design was a lot shorter than todays current design, this is just due to what was considered fashionable at the time. The high wasted design of the shorts acts as a guideline so that the opponent cannot "hit bellow the belt" - a rule in boxing is that boxers shorts must be raised so the opponent is not allowed to hit to the groin area with intent to cause pain or injury. A major change in "uniform" is the mouthguard, not only has it become easily customised, but the fabric has been improved for durability, comfort and protection. Initially they were manufactured from impressions using wax, rubber and steel springs were even recommended to reinforce soft materials. Subsequently they were drastically improved by a dentist who used a transparent acrylic resin to form what he termed an "acrylic splint". It was moulded to fit unobtrusively over the upper or lower teeth, it also meant that the athlete could talk in a normal manner while the mouth guard was in place. Now days the technology of material knowledge and manipulation has improved greatly and a simple thermo-plastic material manufactured in a pre-formed shape in various sizes can be adapted to fit more closely to an individual's teeth and gums by heating and moulding such as boiling then placing in the mouth.
 |
| (Authors Own, Trend Report) |
Here I have compared the trends of the two boxers John L. Gardner [1980] and Phillip Bowes [2014]. With this contrasting trend report it is a lot more evident that fashion has changed, not only has the fabrication and fit of the sportswear improved drastically, but the colours and style have become more radical and eccentric. Despite being east London born and bred Bowes took the unusual decision to represent Jamaica at the Commonwealth Games. The fighter felt the only way he could pursue his dream of reaching the top of his game would be to swap the English flag for the yellow green and black of his parents’ homeland, and this is strongly reflected through the colours of his kit. I created these trend reports not only to get an understanding of how boxing had changed, but its also helped me to think of styling ideas for future photoshoots, and how I can portray different times or eras.
No comments:
Post a Comment