Prompt 4 - Set Design - 1205

Set design includes all the scenery, furniture, backdrop and props an audience see. A set designer's job is to design physical surroundings that gives the audience information about the brands concept.

• suggest the style and tone of the brand
• create mood and atmosphere
• give clues as to the specific time and place of the action

Ive decided to contrast to the previous style of work i have recently looked at. Looking into the set design of brand "House of Hackney" House Of Hackney is a clothing and interiors label specialising in British made goods with a store on Shoreditch high street, based in the East London shopping district of Central London. It plays on traditional English design and the products, with the exception of the Italian bed linens, are made in Britain. House of Hackney is a print-based lifestyle brand and each season the brand emulates a specific print throughout the store.

Set Designer Suzanne Beirne has designed amazing sets for House of Hackney editorial shoots. They are fun and exciting and i think they represent the brand really well. She has also created Window displays one i like in particular was the one inspired by the great British seaside. 

"How did you bring it to life?"

"I was really inspired by the beach scene in the film Death in Venice and so tried to create a story around the products, a feeling that our girl was having a great time on the beach and had just left her deck chair to go for a dip in the sea. Although as much as this product looks great on the beach, it would work just as well in a garden. I set about making the props that would help set the scene, like covering a rubber ring in the Palmeral fabric, as well as some retro sunglasses and a bucket and spade, then I created a House of Hackney green cocktail complete with Palmeral umbrella and collated product like the note books, wash bags and ice cream. Once I had everything I set it all up to look like the Hackney girl had been enjoying the sunshine, writing notes, drinking and generally chilling on her lounger, I wanted it to look luxurious, chic and decadent, everything that the brand stands for. The scene was completed with the sand on the floor and the giant Cacti."

Prompt 4: 

As a group, Explore set design and bring in a number of LARGE scale materials that can be used for creating sets. 

Together finalise/manipulate/add/transform your set design images. You may develop your images anyway you choose, but consider how to enhance the aesthetic of your designer by working with the form, colour and texture you created. The images can also incorporate additional drawing, collage, digital manipulation in any way you as a group choose.