Friday, January 9, 2015

Prompt 1 - Designers Aesthetic - 1205

PROMPT 1: 
As a group, choose 5/6 words that describe your designers aesthetic.
Together as a team, create 5/6 images that visualise the words you have chosen. It is up to the group to decide how the images are made, what materials you use and how you collaborate together to make them. 

As I chose the words Geometrical and Tactile I decided to use these words to experiment with. I looked for geometric architectural structures and/or patterns and simply photographed them. Photoshop manipulation is something I feel confident using, so i decided to use this skill to manipulate some of my imagery. I also experimented with manipulating some of 1205's previous photo shoots so that the group could get an idea of how it can work for the brand.
(GROUPS FINAL IMAGES, Highlighted Red - Authors Own)
(Authors Own)


Although our final images appear to be just photographical, a number of us did experiment with different mediums. We thought that as "Tactile" was one of our descriptive words, we would try to portray this concept through manipulation. As we had already used photography as our initial response we thought it would be silly to start over. We decided to use paper  manipulation both physical and photoshop based to achieve this concept. We explored many avenues of paper manipulation: Crushing, Burning, Tearing, Crunching even simple cut and paste. We discovered that some worked better than others based on the collection. 

In addition to that, we found a medium that gives tactile property – Moulding Paste. Modeling paste is an acrylic medium that is filled with solid material. The result is a thick white substance that can create a controlled textural surface. With brush or any tools, we can make the texture that we want and leave it dry. When it dries, it becomes an opaque white when it dries. After that, we can paint, write, or do anything on top of the texture. Therefore, this is considered to be a good medium to be incorporated in following prompts.
For the word "Geometric" we came up with some ideas for pencil drawing where we looked into unique building structures in different parts of london and roughly drew them on a sketchbook(which we carried everywhere). 
We found it quite hard to represent the word "Androgynous" without using the human form (which we didn't want to use at this stage in the project). So close to giving up with the word an image was created through printing technique using a gloss varnish.


(Experimental Techniques - Photoshop, Authors Own)
(Experiments - Photoshop, Authors Own)


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