Prompt 5:
As a Group create a series of 5/6 images that represent your assigned designers aesthetic using only type.The series of images can incorporate drawing, collage, photography, digital manipulation in any way you as a group choose, but must be created entirely from letters and words.
Individually I started to look at simplistic but creative type faces on google. As a group we decide we needed to keep it simple to represent 1205's aesthetic, so I investigated very monochrome designs. Although 1205's current typeface is as simple as Ariel font, I thought it would be interesting to play around with ideas to make it more "fun". I came across loads of 3D fonts that would work really well, creating shadows and texture, I felt that texture was an important factor in our final typography style. To move away from my preferred medium of photoshop I decided to help create physical 3D font using card. At the time brown and black paper were the only colours available to work with, which hindered the final aesthetic. We did persuade the idea using photoshop but agreed it didn't look right.
We all decided that Substance, Purity and Restraint were perfect words to work with, as well as the brands iconic 1205 "logo". We decided this after our visit to the store, noticing that these words were the ones displayed on the garment labels.
Using trial and error - similar to a technique displayed above - I accidentally discovered the beauty of embossing. With only a week left until the final hand in date it seemed unrealistic to attempt to create this idea physically. I turned to the editing program illustrator and drew a very thin typography by hand and embossed the letters. With a white on white aesthetic I think the outcome was perfect for the brand. I can also imagine the idea being printed for garment labels. Below (In Red) shows my individual contribution to the final 5 images.
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| (GROUPS FINAL IMAGES, Highlighted Red - Authors Own) |
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