Final Outcome

(Authors Own, Layout)
(Manners, Charlotte Photography & Styling)

The imagery to the right shows the groups final outcome, the text was written by Nikisha and "full bleed" photography was taken  by Charlotte Manners. Somewhere along the lines of creating the spread, other members of the group had not considered the pre-designed layout that I had produced. Although I feel that the imagery shot by the photographer is excellent, it does not meet the requirements of the layout design, or reflect the trend we initially decided upon. Sadly the photography was handed to me a day before the due date, making it too late to create an entirely new page layout in time…. I thought that it was essential to demonstrate the lifestyle and fashion of the people that we are promoting our new trend to, so I decided to finalise the outcome by producing a more relevant editorial style photo shoot. As I worked so hard on designing the layout and creating a "Paper Wardrobe" for the spread, I felt an obligation to complete the project to the best of my ability. 

Below shows my personal final outcome, still using the original article produced by Nikisha, but my own take on the editorial photography. I think that this imagery reflects the trend more appropriately, showing the swerve and sophisticated lifestyle through choice of location and fashion that is "on trend" through choice of styling and clothing. I am now happy with the final outcome, and I think that it accurately demonstrates the initial concept, but something I feel that would make the editorial stronger is if we had contrasting gender models to promote the clothing. 

(Authors Own, Layout, Photography, Styling and Clothing Design)

Here is a finalised version of the "Paper Wardrobe"  that i completed, it shows two models of the opposite sex in simple black underwear, with "on trend" clothing to use interactively. The layout of this particular concept will appear as a double sided card insert where the audience are required to choose which side of the paper wardrobe they wish to cut out and use. I now realise that this idea slightly resolves my worry about only having a female model in the editorial. I printed this out in both card and translucent acetate to see which would work best, and what I found is, the two materials work well together rather than each on their own.

(Authors Own, Layout and Clothing Design)
(Manners, Charlotte, Photography)

(Authors Own, Moving Giff demonstrating Female Paper Wardrobe)

Photoshoot

 "Author's own, Burberry themed photo shoot"

Here is the photo shoot that i produced in conjunction with my other Burberry related work. The images show the model [Joe] posing in Burberry style clothing, i styled the images making sure they still had Burberry's prorsum values e.g. slick, stylish and traditionally British… I chose this model because i think his look is iconicity British, and with the decayed, abandoned location  it contrasted flawlessly with the pristine look. I chose a verity of outfits for the model to try on based on what our design team had produced as well as keeping it typically Burberry. The design team were designing for the A/W14 collection so shirts, polo necks and scarves were incorporated in to the designs as well as the iconic Burberry trench, i experimented with the way the outfits were styled, combining blazers and polo necks to shirts and scarves.  I am extremely happy with the shots that are composed against the door with the dark red and white paint peeling off, i think the lighting if perfect, reflecting the red onto the subject making him appear glowing and fresh faced, exactly what i was looking for , for this shoot. I am also fond of the  slight appearance of the burberry check , which also works perfectly with the red door and the tiny fragment of red in the pattern. 

The four images above are ones that i was most happy with, I like the way that the model is moving but also the way I have managed to capture the movement without blurring the garments. It adds character to the images and catches an essence of reality which i think is good when promoting clothing because it allows real people to see the clothing in action and to visualise it from a realistic perspective.