Showing posts with label #editorial. Show all posts
Showing posts with label #editorial. Show all posts

Monday, May 26, 2014

Final Major Project Evaluation

26thMay2014
(Authors Own, Steps demonstrating how I achieved my final film)
                             (Authors own, Final Film contrasting Boxing & Ballet)


Evaluation.
For the Final Major Project, we were required to gather together our skills, knowledge and understanding to carry out our own confirmatory study. We were responsible for managing our own learning and personal development that will ultimately enhance our creative and technical skills in our chosen subject area. We had to identify a series of personal project aims and creative objectives to achieve a final outcome. Being a self-directed project, it was vital that the chosen subject area was important and interesting enough to me to ensure continuous momentum and enthusiasm. With gradual progress and careful consideration, I believe I managed to achieve a well-rounded and thought provoking concept within the seven-week time frame. For my Final Major Project I decided to study the art of boxing. With a personal family link to this contact profession, I thought it would be a fantastic opportunity to explore and document the lifestyle and atmosphere created around it.
Boxing was extremely popular around the early 20th century - especially in the east end of London, but the sport had become much less so by the late 1960's by the peace and love protests against the Vietnam war. Current media attention such as the London Olympic games 2012 has helped to bring boxing back to its original admired status, and thanks to the likes of Nicola Adams receiving a gold medal for Great Britain, the sport has caught the attention of a new generation of men and women, who are discovering that boxing has little to do with violence and everything to do with a search for self-knowledge. The majority of people will argue that boxing is a dominantly male sport, which requires aggression and strength, but this is not the case. My project started to develop with the idea that the art of boxing obviously requires a lot of skill and stamina, but the secret behind the profession lies in agility and balance, self-discipline and motivation.
I have always been interested in the idea of comparing and contrasting two contradictory concepts. I feel that this notion always produces really interesting visuals. At the primary stage of this project, I began with concept boards and collages and at first they didn't seem to make any sense or show my intention. I felt unsure of where my project would take me, but this collage making process is what eventually motivated my final piece. When creating a collage of collected newspaper clippings on Adobe Photoshop, I accidentally reduced the opacity in one of the layers, creating a combination of overlapping text and images merging into one. There was very little skill involved in this process as it happened completely by accident, but the product of my accident now enabled my sporty project to evolve into something a lot more interesting and experimental. Recording this observation in a note-taking sketchbook, I moved onto comparing and contrasting boxing fashion from early 1960's to the current day. I acquired the information to create these trend reports from the newspaper clippings my family had collected over the years, and current boxing journals and magazines such as "Boxing News" and "The Ring".
I then started looking at documenting the life of boxing in detail. I researched a few photographers like Daron Bailey and Sebastian Enriquez, who have touched on photographing and documenting boxers, but I also gained inspiration from general photographers such as Adde Adesokan who is a German street photographer. I had initially planned to produce stylised photography at Repton Boxing Gym in Bethnal Green, due to its prestigious reputation as a boxing club and its amazing historical visuals. Unfortunately, because of its renowned popularity, it has become increasingly difficult to access the gym for creative pursuits and would only be available at a considerable financial cost. I initially regarded this as a major set back as I had prepared lots of ideas to generate shoots at the club. I was determined, however, not to allow this set back to interrupt my creative flow, so I started to watch boxing related movies and search the Internet for inspiration for my film. Youtube was a main stimulus source, allowing me to access interviews, unseen movie clips, and old footage that included my own family connections. While scanning Youtube I came across an interview with amateur boxer, Philip Bowes who represents Repton Boxing Club. I searched Bowes name on the Internet and contacted him via Twitter, only to discover that he had now become professional and was no longer boxing for Repton. Although I had planned on using him as a way into the club, I put the contact to good use and asked if I could come along to one of his training sessions. He was happy to help, and invited me to film one of his training sessions at Street-Wise Boxing gym in Loughton. On arrival I intended to shoot video footage only, but the atmosphere motivated me to represent the surroundings more conceptually through the medium of photography. I was thrilled with the results produced from the visit, I obtained several shoots and gathered enough video footage to start putting together a short film.
As a designer and creator, I am motivated by trying new things, so making a film to capture the art of boxing, was perfect for my final project. The main focus of making a penultimate mini-film, was for me to have an understanding of equipment and editing software. I felt that this learning curve was compulsory to producing a final film of a satisfactory standard. Having quite a high standard of skills using Adobe creative suite, made it a lot easier for me to understand the editing program Adobe Premier Pro. Although I was not entirely satisfied with the final outcome of this film, it wasn't completely useless as I collected footage that was eventually to be used in the final film. I felt that the film was not conceptual enough for a final piece, as clips were repetitive and sometimes ran for too long. I did, however, think it would work really well for an Adidas logo (mostly present throughout) or a promotional boxing advertisement. I then noticed a billboard in the street featuring an album cover of the band "Warpaint." The image depicted was interestingly difficult to define due to an overlapping effect and I thought that the imagery created was elegant and feminine and echoed some of my primary research of overlapping transparency. It provoked ideas of an alternative photo shoot and I started looking at the two artists Nir ArielI and Ho-Ryon Lee, who also both create beautiful overlapping imagery. Both artists work depict angelic figures with a contradictory sense of structured chaos. The sensation of uncertainty that the images produced interested me and eventually led to my creating something completely abstract. It became my intention to capture movement in one photographic composition.
After experimenting with many different methods of presenting interesting visuals, I also decided that a mandatory subject to cover would be to create a fashion editorial shoot. I wanted the outcome of the editorial shoot to be clean and natural, unlike the images I had produced before. Boxer, and Olympic 2012 Gold Medalist, Luke Campbell was a big inspiration for this body of work. The images produced prior to him being scouted for Select model agency was perfect and exactly what I was looking for, for inspiration. As my initial idea was to demonstrate and challenge people's pre-conceptions of fighters, I thought it would be perfect to play with the idea of a "pretty" boxer. I wanted to produce an interview or style editorial but my model was not a real boxer so I just decided to piece together snippets from Luke Campbell's existing interviews and change the name. I am more focused on the creative and visual side of editorial spreads and not journalism, so I wasn't too worried that my 'interview' piece was not genuine. The two editorial shoots produced turned out exactly as planned, they were slick, informative and accompanied by carefully selected layouts and styles. I feel that these two shoots successfully represent my initial proposal idea of contrast.
I continued to portray the concept of boxing, movement and elegance all in one composition, and in order to produce these final images I had to take around 100 photographs of a single movement e.g. skipping or punching… Potentially I wanted to capture one movement at different angles, but each photograph seemed to capture the same position every time. Embarrassingly, to resolve this problem I had to ask my model to slowly skip one at a time and I would then try to calculate by eye when I would have to release the shutter button next. This was an extremely slow process but the results produced were definitely worth the effort. Once I had collected all the photos I needed, I transferred my images into one document on Adobe Photoshop and simply altered the opacity of each layer until I was satisfied. The final result of this experimentation had a subtle dance element to it and I realised that boxers and ballet dancers both require the stamina, agility, grace and self-discipline to perform successfully. I watched the film Billy Elliot and the idea of a would be boxer becoming a beautiful dancer appealed to me and as a result I produced the shoot that was to result in my final imagery. The connection with dance was vital to my final piece and enabled me to create multiple photo shoots, designs for advertising campaigns and ideas for producing a new film.
For my final imagery, I thought of combining the two ideas of dance and boxing by creating a 3D image that had an element of sculpture and projection. Considering aesthetically pleasing ways of doing this, I began by printing my final imagery onto fabric. I thought of photographing the material and gathering it on top of the image, creating a second overlap. But then I came up with the idea of strategically pinning the fabric onto the image to create a more 3D, waterfall-like aesthetic, but this concept proved difficult to achieve. I mounted my image onto MDF board and placed my fabric over the top. Of course when lying down, the fabric has a very different quality to when lifted up horizontally. So after pinning my fabric down once, I had to then remove the pins, stand the board up and start again. I also photographed this progression of pinning the fabric to produce a simple GIF file that demonstrates the process. I continued with the idea of movement and still wanted to achieve a more three dimensional appearance. The Jean Paul Gaultier Exhibition at the Barbican had a major impact on how my project was finally concluded. At the start of the show, a series of mannequins dressed in Gaultier's dazzling apparel, had faces projected onto their heads, disconcertingly bringing the figures to life. Since creating my final imagery, visiting this exhibition gave me fantastic ideas of creating an extra dimension of movement. Although inspired by the moving projections of the exhibition, this idea proved to be too ambitious for the time I had left to achieve it. To demonstrate my idea I made a short film on Adobe Premier Pro showing the printed fabric blowing in the wind and overlapped with the still final image. After looking at the work of Mathew Stone, I incorporated this third dimension, and found an alternative use for the printed fabric. Although this forms part of the conclusion of my project, it has given me ideas of the possibilities and potential of showing imagery in the future.
Over the course of the Final Major Project, I have learnt how to think progressively and laterally with any idea and to create something aesthetic and intelligent. I feel that my extensive research gained strength and momentum because of my commitment and genuine interest in my self-directed study subject. I have been highly organised throughout and learned to over-come any obstacles by thinking outside the box, being pragmatic and not being deterred when something didn't work out according to plan. I was lucky enough to find Phillip Bowes and have access to a real gym but also planned and achieved the studio shoots as an alternative. I also contacted The Royal London School of Contemporary Dance but a visit there proved too difficult to organise so I had to use existing film clips. I did investigate any potential copyright issues and was advised that I could include this footage as long as it was used in a unique way and strictly for creative, but non-professional purposes. I used Billy Elliot and solo dance performers and edited them in with my own film to produce something conceptual and unique
Other than a few minor problems with creating the final presentation, I am really happy with the final outcome. I think that I have successfully achieved my initial idea of contrasting masculinity in boxing and the not so obvious feminine and elegant side to it. I have visualized this concept by producing  sketchbook research, film, photography, and a book illustrating the Art of Boxing

Sunday, May 11, 2014

Final Editorial Outcomes

The two editorial shoots required  a lot more thought than I expected. When writing my proposal I did start off with the ambition to create some sort of boxing themed editorial, but I wasn't sure how I could make it fashion based. Coming across Luke Campbell's VOGUE story inspired me to create something similar. As my initial idea was to demonstrate and challenge peoples pre conceptions of fighters,I thought it would be perfect to play on the idea of a "pretty" boxer. Casting the model for this shoot was difficult, I wanted someone who didn't have the obvious boxers broken nose but someone who still had an element of aggression and intensity In their eyes. The model I ended up using did work really well for the plan I started with, he has a few scars on his face which brings the element of fighting into it, but he also has very good cheek and brow bone structures, which ties in the model element I was looking for. A problem I faced with this shoot is choosing what to do with it and how to display it, I already had a masthead in mind [Complex magazine] that I wanted to base it on but I wasn't entirely sure about layout and purpose. With a little more research into Luke Campbell's debut as a model for select, I came across many interviews accompanied by photo shoots (not all fashion based). It became obvious that this shoot would be perfect as an interview/feature editorial, so I started to plan out a layout that could accompany text, it was all going smoothly and to plan, but then I realised I would have to find text to go with it. The more appropriate option would have been to create my own interview with a boxer [but my model was just an ordinary boy, not a boxer]. In the end I just decided to piece together snippets from Luke Campbell's existing interviews and change the name. Although this sounds like a cheaters way out, I am more focused on the creative and visual side of editorial spreads and not journalism. As for the second photoshoot, I already had a model in mind. I wanted someone that looked the complete opposite to a boxer, pretty, well groomed and slim. With his experience of modelling the shots were perfect, they related to boxing through the styling, but the style of the magazine was perfectly demonstrated through his professional understanding of modelling. This shoot is probably the best and easiest I have done so far. The poses are fierce but at the same time beautiful, and this is exactly what I was hopping for.


23rdApril2014




(Authors own, Editorial based on Complex Magazine)




30thApril2014


(Authors own, Editorial based on Sharp Magazine)





Tuesday, May 6, 2014

Editorial Research

19thApril2014
(Lindbergh, Peter. shoot for VOGUE, Model Luke Campbell)

After experimenting with many different methods of presenting interesting visuals, I decided that a mandatory subject to cover would be to create a fashion editorial shoot. I wanted the outcome of the editorial shoot to be clean and natural, unlike the images I have produced previously. To start off this body of work I researched Boxing editorials and the first images to come up were ones of Luke Campbell, Olympic 2012 Gold Medalist who has recently been scouted for Select Model Agency. The images where perfect and exactly what I was looking for, for inspiration. I didn't want to copy these images so I continued to scour the internet for a combination of Boxing images, editorials and Ballet imagery. Once I had found a range of imagery I started to look at specific fashion magazines to base my shoots on. I discovered two called Sharp and Complex, which depict clean and uncontrived editorial shoots. 
(Complex magazine. Collection of covers and editorials)
(Authors own. Collection of imagery)






Complex is a New York-based bi-monthly magazine which reports on trends in fashion, music, art and design, technology, sports and video games with a focus of niche cultures such as street wear sneaker culture, hip-hop and graphic art.  I was quite interested in the way that they're photo shoots were set up, simple, stripped back and focusing on the subject entirely, accentuating character and personality. Unlike most of my previous work - which has been shot on location - I thought I'd experiment with some sleek and sharp studio style photography. I wanted to produce two photo shoots; one portraying more boxing related lifestyle and characteristics, and the other simply fashion based. Complex magazine did not meet the requirements of my second photo shoot concept, and this is when I came across Sharp magazine.

Sharp is a Canadian Men's lifestyle magazine which publicises style, cars, technology, food & drink, culture, street style, sport and up and coming events. The difference between Complex magazine and Sharp is the target audience. While Complex looks at the younger generation  - 16-29 years - and up and coming young talents, Sharp takes a more mature approach, depicting men in later life with established careers. Coming across this magazine has inspired me to take a new approach to my second shoot. Rather than having a typical-boxer-looking model, I think that it would strengthen my proposals initial concept to use a more feminine-fashion-like-model dressed in sportswear. 
The images shown on the right are ones that I have been collecting since the start of the project in a folder on my computer. When starting the project I knew I wanted to focus on boxing showing the male form and some how try to incorporate fashion into it, but I was completely blind to where I could take it. 
(Sharp magazine. Collection of covers and editorials)

Sunday, February 23, 2014

Final Outcome


(Authors Own, Layout)
(Manners, Charlotte Photography & Styling)


The imagery to the right shows the groups final outcome, the text was written by Nikisha and "full bleed" photography was taken  by Charlotte Manners. Somewhere along the lines of creating the spread, other members of the group had not considered the pre-designed layout that I had produced. Although I feel that the imagery shot by the photographer is excellent, it does not meet the requirements of the layout design, or reflect the trend we initially decided upon. Sadly the photography was handed to me a day before the due date, making it too late to create an entirely new page layout in time…. I thought that it was essential to demonstrate the lifestyle and fashion of the people that we are promoting our new trend to, so I decided to finalise the outcome by producing a more relevant editorial style photo shoot. As I worked so hard on designing the layout and creating a "Paper Wardrobe" for the spread, I felt an obligation to complete the project to the best of my ability. 

Below shows my personal final outcome, still using the original article produced by Nikisha, but my own take on the editorial photography. I think that this imagery reflects the trend more appropriately, showing the swerve and sophisticated lifestyle through choice of location and fashion that is "on trend" through choice of styling and clothing. I am now happy with the final outcome, and I think that it accurately demonstrates the initial concept, but something I feel that would make the editorial stronger is if we had contrasting gender models to promote the clothing. 

(Authors Own, Layout, Photography, Styling and Clothing Design)
Here is a finalised version of the "Paper Wardrobe"  that i completed, it shows two models of the opposite sex in simple black underwear, with "on trend" clothing to use interactively. The layout of this particular concept will appear as a double sided card insert where the audience are required to choose which side of the paper wardrobe they wish to cut out and use. I now realise that this idea slightly resolves my worry about only having a female model in the editorial. I printed this out in both card and translucent acetate to see which would work best, and what I found is, the two materials work well together rather than each on their own.

(Authors Own, Layout and Clothing Design)
(Manners, Charlotte, Photography)

(Authors Own, Moving Giff demonstrating Female Paper Wardrobe)