Final Editorial Outcomes

The two editorial shoots required  a lot more thought than I expected. When writing my proposal I did start off with the ambition to create some sort of boxing themed editorial, but I wasn't sure how I could make it fashion based. Coming across Luke Campbell's VOGUE story inspired me to create something similar. As my initial idea was to demonstrate and challenge peoples pre conceptions of fighters,I thought it would be perfect to play on the idea of a "pretty" boxer. Casting the model for this shoot was difficult, I wanted someone who didn't have the obvious boxers broken nose but someone who still had an element of aggression and intensity In their eyes. The model I ended up using did work really well for the plan I started with, he has a few scars on his face which brings the element of fighting into it, but he also has very good cheek and brow bone structures, which ties in the model element I was looking for. A problem I faced with this shoot is choosing what to do with it and how to display it, I already had a masthead in mind [Complex magazine] that I wanted to base it on but I wasn't entirely sure about layout and purpose. With a little more research into Luke Campbell's debut as a model for select, I came across many interviews accompanied by photo shoots (not all fashion based). It became obvious that this shoot would be perfect as an interview/feature editorial, so I started to plan out a layout that could accompany text, it was all going smoothly and to plan, but then I realised I would have to find text to go with it. The more appropriate option would have been to create my own interview with a boxer [but my model was just an ordinary boy, not a boxer]. In the end I just decided to piece together snippets from Luke Campbell's existing interviews and change the name. Although this sounds like a cheaters way out, I am more focused on the creative and visual side of editorial spreads and not journalism. As for the second photoshoot, I already had a model in mind. I wanted someone that looked the complete opposite to a boxer, pretty, well groomed and slim. With his experience of modelling the shots were perfect, they related to boxing through the styling, but the style of the magazine was perfectly demonstrated through his professional understanding of modelling. This shoot is probably the best and easiest I have done so far. The poses are fierce but at the same time beautiful, and this is exactly what I was hopping for.

23rdApril2014

(Authors own, Editorial based on Complex Magazine)

30thApril2014

(Authors own, Editorial based on Sharp Magazine)

Editorial Research

19thApril2014

(Lindbergh, Peter. shoot for VOGUE, Model Luke Campbell)

After experimenting with many different methods of presenting interesting visuals, I decided that a mandatory subject to cover would be to create a fashion editorial shoot. I wanted the outcome of the editorial shoot to be clean and natural, unlike the images I have produced previously. To start off this body of work I researched Boxing editorials and the first images to come up were ones of Luke Campbell, Olympic 2012 Gold Medalist who has recently been scouted for Select Model Agency. The images where perfect and exactly what I was looking for, for inspiration. I didn't want to copy these images so I continued to scour the internet for a combination of Boxing images, editorials and Ballet imagery. Once I had found a range of imagery I started to look at specific fashion magazines to base my shoots on. I discovered two called Sharp and Complex, which depict clean and uncontrived editorial shoots. 

(Complex magazine. Collection of covers and editorials)

(Authors own. Collection of imagery)

Complex is a New York-based bi-monthly magazine which reports on trends in fashion, music, art and design, technology, sports and video games with a focus of niche cultures such as street wear sneaker culture, hip-hop and graphic art.  I was quite interested in the way that they're photo shoots were set up, simple, stripped back and focusing on the subject entirely, accentuating character and personality. Unlike most of my previous work - which has been shot on location - I thought I'd experiment with some sleek and sharp studio style photography. I wanted to produce two photo shoots; one portraying more boxing related lifestyle and characteristics, and the other simply fashion based. Complex magazine did not meet the requirements of my second photo shoot concept, and this is when I came across Sharp magazine.

Sharp is a Canadian Men's lifestyle magazine which publicises style, cars, technology, food & drink, culture, street style, sport and up and coming events. The difference between Complex magazine and Sharp is the target audience. While Complex looks at the younger generation  - 16-29 years - and up and coming young talents, Sharp takes a more mature approach, depicting men in later life with established careers. Coming across this magazine has inspired me to take a new approach to my second shoot. Rather than having a typical-boxer-looking model, I think that it would strengthen my proposals initial concept to use a more feminine-fashion-like-model dressed in sportswear. 
The images shown on the right are ones that I have been collecting since the start of the project in a folder on my computer. When starting the project I knew I wanted to focus on boxing showing the male form and some how try to incorporate fashion into it, but I was completely blind to where I could take it. 

(Sharp magazine. Collection of covers and editorials)